Joel began a degree in science, before he got bored, and switched to fine art with the intention to become a film maker.

Reading about the concept of consciousness through a philosophical lens, Joel decided that this was something he needed to understand more.

Joel switch back to a degree in science, completed his Ph D in neuroscience, and has spent the past 20 years researching how human brains process uncertainty, adapt to change, and make decisions.

Joel has published over 100 peer-reviewed publications, a book called The Intuition Toolkit, and in 2024 created his own discipline.

As the world’s first Neuro-Futurist, Joel studies how AI will impact human brains and aims to design intervention to mitigate potential damage.